This week, we are taking this one step further. Now that you have a higher occupancy rate, how do you keep it?

Did you know, 53% of leases are not renewed?

This is a big deal considering a property management company averages a loss of $2,811 every time a resident does not renew.

Let’s explore how a ‘Resident Welcome Play’ can help!

Goal: Keep residents satisfied and eager to renew their leases.

Let’s take a look at what resident satisfaction can do!

With a property management team that is caring and helpful, residents will be happier.

Happier residents are more likely to renew their leases.

You have to spend time and resources educating each new prospect before they will lease. If that resident renews, you get the property filled immediately for free. 

Result: Increase your ROI!

Let's look at how you can start retaining more residents.

These are the top seven types of content your new residents are looking for!

1. Resident Welcome. Make your residents feel at home in their new place by welcoming them to the property.

2. Stay In Touch. Keep your residents up-to-date on what’s happening around the property asking them to follow your property on social media or subscribe to the newsletter.

3. Fitness. Your new residents likely toured several properties before signing a lease with you. Give them a refresher on where the fitness center is and what features it has to offer.

4. Dining. Remind your new residents what is good to eat in the area. This is a simple way to show your residents you care about them.

5. Events. Create a sense of community at your property by hosting a some events for your residents. The more friends your residents make at the property, the less likely they are to move.

6. Birthday. Show your residents you care by sending them an email on their birthday.

7. Anniversary. Celebrate your residents’ one-month anniversary at your property.

This gives your residents everything they need to truly make your property their home. Not just a place they are renting.

Your residents won’t want to leave, because everyone knows there’s no place like home!

For best practices and design help, visit our blog or download the full infographic.